About Us
Digisel Ltd. is a pioneer of electronic data interchange and digital marketing. Over four decades it has developed significant and successful digital marketing services in joint ventures with major international companies.
It has created B2B business services for exporter and Importer companies to provide efficient and cost effective foreign exchange services.
It has also created a sister site for BtoB global marketing to introduce decision makers to new business opportunities around the world.
Roy Assersohn has established the company and its services.
After a successful career as a Financial Editor of one of Britain’s biggest national newspapers he became an entrepreneur, specialising in the infant areas of electronic data interchange which developed into digital marketing as the Internet was born.
He set up a range of successful joint ventures with major companies and government agencies on both sides of the Atlantic as well as companies in India.
Roy privatised the U.K. government's Export Intelligence Service for, the principal source of new global business opportunities for U.K companies. He converted the service from a paper-based system to state-of-the art digital marketing system a decade before the birth of the Internet.
He set up joint marketing ventures with the Institute of Export and subsequently an Internet-based information service for the Local Government Association.
With Cable & Wireless, the second biggest telecoms company in the UK, as a minority shareholder, and in conjunction with the Institute of Freight Forwarders, now BIFA, he created the world’s first international documentation system for the movement of goods around the world.
This service went live nearly a decade before the Internet started developing.
In the United States, Roy set up a sister company in Washington DC and developed digital marketing services for the U.S. Department of Commerce and the U.S. Small Business Administration (SBA).
Digisel has also established digital marketing joint ventures for companies such as Thos. Cook India and the Oberoi luxury hotel and resort group for luxury travel to India, and with Wilderness, the elite luxury safari company in southern Africa. At the turn of the century he set up an online marketing service for Travelex.
Roy also created and published a national magazine in the UK for fast growing entrepreneur -run business. He is also the author of four books..